I a world where everyone, in essence, through reinterpreting, reinventing or recontextualising archetypes — whether portraiture, fashion, furniture or interiors — is desperately trying to find “newness”, thereby earning a seat in the pantheon of art historical luminaries, we consider what it takes, as an artist or designer, to establish a visual language, that’s immediately recognisable and, as such, immune to the ravages of time.